@COMMENT This file was generated by bib2html.pl <https://sourceforge.net/projects/bib2html/> version 0.94
@COMMENT written by Patrick Riley <http://sourceforge.net/users/patstg/>
@COMMENT This file came from Evgeniy Gabrilovich's publication pages at
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@InProceedings{Broder:2011:BGA,
  author       = "Andrei Broder and Evgeniy Gabrilovich and Vanja Josifovski and George Mavromatis and Alex Smola",
  title        = "Bid Generation for Advanced Match in Sponsored Search",
  booktitle    = "Proceedings of the 4th {ACM} International Conference on Web Search and Data Mining",
  booktitle1   = "WSDM",
  month        = "February",
  year         = 2011
}