@COMMENT This file was generated by bib2html.pl <https://sourceforge.net/projects/bib2html/> version 0.94
@COMMENT written by Patrick Riley <http://sourceforge.net/users/patstg/>
@COMMENT This file came from Evgeniy Gabrilovich's publication pages at
@COMMENT http://www.gabrilovich.com/pubs.html
@InProceedings{Bendersky:2010:AAS,
  author       = "Michael Bendersky and Evgeniy Gabrilovich and Vanja Josifovski and Donald Metzler",
  title        = "The Anatomy of an Ad: Structured Indexing and Retrieval for Sponsored Search",
  booktitle    = "Proceedings of the 19th International World Wide Web Conference",
  booktitle1   = "WWW'10",
  month        = "April",
  year         = 2010
}