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@InProceedings{Agarwal:2009:TRS,
author = "Deepak Agarwal and Evgeniy Gabrilovich and Rob Hall and Vanja Josifovski and Rajiv Khanna",
title = "Translating Relevance Scores to Probabilities for Contextual Advertising",
booktitle = "CIKM'09",
pages = "1899--1902",
month = "November",
year = 2009
}