Time+Place: Tuesday 11/11/2014 14:30 Room 337-8 Taub Bld.
Title: When Machines Dominate Humans: The Challenges of Mining and Consuming Machine-generated Web Mail
Speaker: Yoelle Maarek - Colloquium Lecture https://sites.google.com/site/yoellem/home
Affiliation: VP Research, Yahoo Labs
Host: Erez Petrank


In spite of personal communications moving more and more towards social and
mobile, especially with younger generations, email traffic continues to
grow. This growth is mostly attributed to (non-spam) machine-generated
email, which, against common perception, is often extremely valuable.
Indeed, together with monthly newsletters that can easily be ignored,
inboxes contain flight itineraries, booking confirmations, receipts or
invoices that are critical to many users. In this talk, I will discuss the
new nature of consumer email, which is dominated by machine-generated
messages of highly heterogeneous forms and value. I will show how the change
has not been fully recognized yet by my most email clients (as an example,
why should there still be a reply option associated with a message coming
from a "do-not-reply@" address?). I will introduce some approaches for
large-scale mail mining specifically tailored to machine-generated email,
illustrating with results from Yahoo Labs recent communications at  KDD,
WSDM, WWW and CIKM conferences. I will conclude by discussing possible
applications and research directions.    

Yoelle Maarek is VP of Research at Yahoo, heading Yahoo Labs Israel. Her
team conducts research activities impacting products such as Yahoo Mail,
Answers, Search and Native Ads.  Prior to this, Yoelle was the Director of
Google Haifa Engineering Center, which she opened in 2006. There, she led
the team that launched "Suggest", Google's query completion feature on
google.com and YouTube worldwide. From 1989 to 2006, Yoelle was with IBM
Research, first in the US, and then in Israel, where she held a number of
technical and management positions, eventually leading the search and
collaboration department and becoming a Distinguished Engineer. She received
her PhD in Computer Science from the Technion, in Haifa, Israel. In
parallel, during her PhD studies, she spent a year in the Computer Science
Department of Columbia University in New York, as a visiting PhD student.
She graduated from the "Ecole Nationale des Ponts et Chaussees" in Paris,
France, and received her "DEA" (graduate degree) in Computer Science from
Paris VI University, both in 1985. Yoelle's research interests include
Information Retrieval, Web search, Web mining and Web applications. She has
served as a senior PC member at most recent SIGIR,WWW and WSDM conferences.
Yoelle is currently the Vice Chair of the SIGIR Executive committee and was
recently elected to IW3C2, the organization managing the WWW conference
series.  In 2013, Yoelle was chosen by Business Insider as one of the 22
most powerful women engineers in the world, and by Forbes Israel among the
50 most powerful women in Israel.  Yoelle is an active member of the Board
of Governors of the Technion, chairing its Student Affairs Committee and of
the Technion Management Council.  She was inducted as an ACM Fellow in 2013.

Desserts will be served from 14:15
Lecture starts at 14:30