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Time: |
Wednesday 2.4.2003, 12:30 |
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Place: |
Taub Building room 337-8, Technion |
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Speaker: |
Ms. Tali Eitan |
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Subject: |
"To patent or not to patent" - how is an innovation protected |
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 Ms. Tali Eitan
Ms. Eitan is the Founding Partner of Eitan, Pearl, Latzer & Cohen-Zedek, one of the leading law firms in Israel, specializing in technology law in the following areas: IP, business, corporate, employment, antitrust and taxation.
An expert in international and domestic intellectual property law and commercial law, Ms. Eitan assists companies in setting strategy, facilitating negotiations, structuring licensing and technology transfer agreements and international joint ventures. Much of her work is with Internet-related companies and semiconductor corporations. She has worked very closely with many international and multinational companies, amongst them, Nice Systems, Hewlett Packard, Infineon Technologies and Lumenis.
In 2002, Israel's largest newspaper named Ms. Eitan as Israel's leading lawyer in IP. She is licensed to practice in Israel and California where she brings 10 years of experience from practicing law in the Silicon Valley.
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Summary of the meeting:
The TechIA forum was honored to host Mrs. Tali Eitan to present her views and experience about Intellectual Property and Patenting.
Throughout the lecture, Tali utilized real life stories to demonstrate the challenging aspects that exist in the patenting and intellectual property industry.
As part of answering the question: "To patent or not to patent?", Tali depicted cases supporting both methods of operation, thus demonstrating different patenting tactics.
One of the examples where issuing a patent would be harmful was the Coca-cola example. In that case, revealing the formula and manufacturing process will only make the company and product exposed to duplication.
Tali stressed the importance of patenting in a company's strategy. Large corporations' strategy is patenting in large numbers as their method to protect their technology. IBM is a good example for such a company. The recent market downturn has made these numbers even larger. On the other hand, start-ups usually shy away from such a process, as it is expensive and could damage their competitive edge. Start-ups should use patenting when their IP truly is revolutionary and can be protected. Saifun is a good example for such a start-up.
Recently there is a shift in the types of patents issued. If in the early days patents were mainly issued for technology breakthroughs, these days patents are mainly issued for incremental technology and for technology that until recently was left out of the patenting game, like algorithms, software, and business methodology.
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