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Time: |
Sunday 25.5.2003, 16:00 |
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Place: |
Taub Building room 337-8, Technion |
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Speaker: |
Dr. Boaz Eitan |
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Subject: |
The story of Saifun - an Israeli start up successfully swimming between the sharks |
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 Dr. Boaz Eitan
Dr. Boaz Eitan is currently the president and CEO of Saifun Semiconductors, which he founded in 1998.
Saifun's proprietary patented technology is revolutionizing in the field of Non Volatile Memory, enabling much higher density memory.
Dr. Eitan worked as a physicist at Intel's R&D Center in Santa Clara. Later he held several positions in WSI including: Manager of device physics group, Director of memory products and VP of product and technology development. In 1992 he established WSI's Israeli design center. In the last few years, Dr. Eitan has led several R&D projects in the microelectronics area.
Dr. Eitan holds a B.Sc. in Physics and Mathematics., M.Sc. and Ph.D. in Physics, Physical limitation of Microelectronics components, from The Hebrew University in Jerusalem.
Dr. Eitan holds 36 patents, and 15 more are pending.
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Summary of the meeting:
The TechIA forum was honored to host Dr. Boaz Eitan to present the story of Saifun, "From Basic Technology to Revenues" or "How to Dance with the Elephants and Survive?"
Dr. Eitan began by describing the technology revolution Saifun brought to the storage industry. The Saifun NROMTM technology supplied a paradigm shift in the market and became the grounds on top of which the company was founded. Dr. Eitan continued to depict the founding stages of the company and the process of constructing a business. The company started with good technology and attractive market potential, however lacked funding and skilled personnel. Saifun's executives decided to approach a strategic partner to bootstrap the company's operation and an agreement was reached with Tower Semiconductors. This cooperation enabled Saifun to put its "foot through the door" and begin its success story as a company.
Furthermore, Dr. Eitan gave an inside view into the famous legal battle Saifun had with AMD-Fujitsu, which was won by Saifun, including the events in the meetings and the strategic moves both sides made in this battle of wits.
The following numbers could best demonstrate the strength of Saifun's technology. Until today, Saifun has filed over 75 Saifun NROMTM patents and the technology sales this year achieved the astounding 500M$ figure.
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